MainStreet Online Tool

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00

What is your name?

1

1

Would you be willing to answer a few demographic questions to help us better understand our community of small businesses?

Yes No

42

2

How old are you?

Under 18 18-24 25-34 35-44 45-54 55-64 65 or older Prefer not to answer

3

3

How do you identify in terms of your gender?

Male Female Other Prefer not to answer

2

4

Which race/ethnicity best describes you?

4

5

Would you characterize the ownership of your business in any of the following ways? (Select all that apply)

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6

What is your email address?

11

7

What is the name of your business?

7

8

What is your business zip code?

43

9

Do you have a website?

Yes No

36

10

What is your website URL?

24

11

What is your business type?

Retailer Service Provider Food and Beverage

5

12

What year did your business launch?

10

13

Do you have a business entity? (LLC, Inc., etc.)

Yes No

6

14

Does your business operate a brick-and-mortar storefront?

Yes No

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15

Does your business sell food/products or services?

Only services Mostly services 50/50 Mostly products Only products

35

16

Where does your business conduct online sales? (Select all that apply)

25

17

How do most new customers usually find you?

Search & review Paid advertising Word of mouth Passing by my location I don't know

33

18

Approximately what percentage of your revenue comes through in-store transactions?

Less than 10% 25% 50% 75% Nearly 100%

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19

How many people do you pay regularly including independent contractors and yourself?

1 2-4 5-10 10-25 26-100 100-500 500+

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20

What was your annual revenue last year?

$0-50K $50-250k $250k - $1M $1-2.5M $2.5M+

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21

How did your revenue this year compare to last year?

Decreased 20%+ Decreased 10% - 20% About the same (+/- 10%) Increased 10% - 20% Increased 20%+ N/A

13

22

How comfortable are you with technology?

Novice Beginner Competent Proficient Expert

15

23

Which stage best characterizes your business's current state?

Idea or in development Survival mode High growth Settled/Stable Mature Other

14

24

How do you track your finances?

Spreadsheet Accounting software I don't

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25

What forms of payment does your business accept? (Select all that apply)

20

26

Do you use an online POS system?

Yes No

40

27

How many software tools do you currently use to operate your business?

None 1 2-4 5-10 10+

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28

What is the greater operational challenge for your business?

Not enough staff Not enough funds

23

29

What is the greater business challenge for you?

Not enough business Don't have enough time in the day

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30

What is the greater marketing challenge for you?

Getting new customers Converting a customer into a buyer

34

31

Approximately what percentage of your revenue comes through e-commerce?

Less than 10% 25% 50% 75% Nearly 100% I don't know

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32

Approximately what percentage of your revenue comes from customers that reside within 10 miles of your business?

Less than 10% 25% 50% 75% Nearly 100% I don't know

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33

Approximately how much of your monthly business comes from new customers?

Less than 10% 25% 50% 75% Nearly 100% I don't know

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34

Approximately how much of your business comes from referrals?

Less than 10% 25% 50% 75% Nearly 100% I don't know

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35

Approximately what percentage of your revenue comes from tourism?

Less than 10% 25% 50% 75% Nearly 100% I don't know

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36

How often do you collect payments from customers?

19

37

Does your business have a seasonal component?

Yes No

31

38

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About The Mainstreet Online Tool

Developed by Main Street America in partnership with GoDaddy, the Main Street Online Tool assesses the unique e-commerce needs of individual small businesses and offers customized guidance for implementing online solutions.

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