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What is your name?

Would you be willing to answer a few demographic questions to help us better understand our community of small businesses?

How old are you?

How do you identify in terms of your gender?

Which race/ethnicity best describes you?

Would you characterize the ownership of your business in any of the following ways? (Select all that apply)

What is your email address?

What is the name of your business?

What is your business zip code?

Do you have a website?

What is your website URL?

What is your business type?

What year did your business launch?

Do you have a business entity? (LLC, Inc., etc.)

Does your business operate a brick-and-mortar storefront?

Does your business sell food/products or services?

Only services Mostly services 50/50 Mostly products Only products

Where does your business conduct online sales? (Select all that apply)

How do most new customers usually find you?

Approximately what percentage of your revenue comes through in-store transactions?

Less than 10% 25% 50% 75% Nearly 100%

How many people do you pay regularly including independent contractors and yourself?

1 2-4 5-10 10-25 26-100 100-500 500+

What was your annual revenue last year?

$0-50K $50-250k $250k - $1M $1-2.5M $2.5M+

How did your 2020 revenue compare to 2019?

How comfortable are you with technology?

Novice Beginner Competent Proficient Expert

Which stage best characterizes your business's current state?

How do you track your finances?

What forms of payment does your business accept? (Select all that apply)

Do you use an online POS system?

How many software tools do you currently use to operate your business?

None 1 2-4 5-10 10+

What is the greater operational challenge for your business?

What is the greater business challenge for you?

What is the greater marketing challenge for you?

Approximately what percentage of your revenue comes through e-commerce?

Approximately what percentage of your revenue comes from customers that reside within 10 miles of your business?

Approximately how much of your monthly business comes from new customers?

Approximately how much of your business comes from referrals?

Approximately what percentage of your revenue comes from tourism?

How often do you collect payments from customers?

Does your business have a seasonal component?

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